How to Market to an Attentive Audience

Marketing is in the middle of a drastic movement of change. Audiences of consumers no longer want to be marketed through interruptions in their different forms of entertainment. Magazine ads, commercials, and direct mailings are still being used but are no longer the most cost effective ways to advertise. Consumers throughout the modern world have developed mind blockades for these advertisements. They know when they are trying to be sold and are able to avoid the ad quite well.

A more efficient process is now in place even though it takes longer to accomplish. You must first get someone’s permission to advertise to them. This can be done in many different ways. A few examples are to offer a free item in return for a survey or to offer a large discount on an item they want to buy. All of these different things involve the customer spending some time to interact with you. At this point you will be on the way to developing a relationship with them.

The permission to use a customer’s valuable time is extremely valuable to a business. The use of the internet is the best way to do this. Physically offering a discount for an item or a coupon on one can incur many costs for a business. Physical copies of the offer, envelopes, and stamps would all be needed. You can market this way much cheaper through the use of the internet since it can help to eliminate all of these costs.

People pay attention to what you are trying to sell them if you market in this way according to statistics. They also will take a longer period of time to pay attention. Any form of marketing today is rather transparent and this one is really no different. But the main aspect that differentiates it is that the consumer is ok with it since they are getting something. They will still be getting something they want to compensate for this time even though they may not want to purchase the main item you are marketing.

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