Carrying Someone Else's Business Cards With You

If you are in business, you understand all the reasons why it is wise to carry your business cards with you everywhere. When you are out, you never know who you will meet; furthermore, when you meet someone, you never really know who they are, and you never really know who they might know. You are always ready to pass your business card along to someone who might be a future client or customer if you have a stack of your business cards with you. But while just about every businessman and businesswoman understands the how and the why of carrying around their own business cards, few of them ever consider the wisdom of carrying around someone else's business cards as well. Carrying others' business cards can be very prudent indeed, and here are just a couple reasons why.

As a businessperson, you understand that any conversations with strangers are golden. Any opportunity you have to talk to someone you do not know might just be the opportunity you have been waiting for. But a stranger is likely to be turned off right away if they think you are striking up conversation with them just to sell them something. People are protective of their money; they are less likely to talk to you if they think you are trying to exchange something for their money! But if you are equipped with others' business cards, you have a full arsenal of safe conversation starters. Say you overhear someone in a restaurant talking about how they need a plumber. If you are equipped with your favorite plumber's business card, you have an open door to slide into the conversation. "Pardon me, but I heard you mention your need for a plumber; here, take this card - this guy has worked on our house before, and he has been great!" In this way, you have opened conversation without trying to sell them something of your own. At some point, the conversation will cycle back around to you, as they ask you what you do for a living.

Furthermore, people are far more likely to remember someone who helped them out without any reason to do so. As your conversation has turned back around to you, and to what you do, you will likely end up unloading one of your own business cards as well. And you will have yourself a new customer the next time something arises in this person's life that you might be able to help with.

Even though the practice of carrying others' business cards might seem insignificant, it might just be the "small step" that brings you your next big thing.

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